Insights

POLLAST!C^TM is our range of bags (and more!) made from recycled Ocean Bound Plastic pollution that we rescue from the environment in SouthEast Asia. It’s pretty obvious how this helps reduce plastic pollution, but what is its impact on the global warming crisis we currently face? Here we explain how ...

Bondi Beach residents were greeted with a powerful message after a four-metre-high plastic poop representing the amount of waste that enters the world’s oceans every 30 seconds was installed on their iconic beach.  It made headlines worldwide including The Guardian, The Independent, UN Water, Yahoo NEWS Australia, NowThisNews, SBS News, The New Zealand Herald, OneNews, NewstalkZB, ABC Australia, Canberra Times, The Atlantic and many more.

This huge plastic poop represents the amount of plastic that enters the ocean EVERY 30 SECONDS. Scary huh. Most of it enters via land, and most of that from Asia. Better Packaging Co. installed it on Bondi Beach on World Environment Day 2023 to draw attention to the problem but also to show that solutions do exist. By finding ways to recycle this pollution, we create the incentive for it to be collected and kept out of nature. It's that simple, we have to stop treating plastic like SH!T.

Let's break down the key criteria that Certified 'Ocean Bound Plastic' must meet and why plastic pollution collected from up to 50km from the coast is considered 'Ocean Bound'. Spoiler alert: Water plays a crucial role in transporting plastic from miles inland to the ocean!

It is no secret that sustainability has become a buzzword. From the fashion industry to the food industry, companies are constantly striving to be more ‘sustainable’. At Better Packaging Co. we’re not ditching ‘sustainability’ because it’s gone mainstream, we’re saying sayonara because it is simply not enough.

By just looking at the end-of-use part of a product lifecycle, you’re only seeing a small part of the story and when it comes to paper there are some important considerations and questions.